Introduction of Audio Supplies Company
Audio Supplies Company (ASC) was founded in 1957 as importer and distributor of Hi Fi audio products and has been one of the most reputable companies in this field. Those senior audiophiles sure still remember the LENCO turntable in the 60s.

The founder of ASC, C.L. Kung, graduated from Tsing Hau University and obtained his master degree in New York University in USA. Mr. Kung is a classic music lover and was once the oboe of the orchestra in the university.

Since the 80s, ASC has gradually evolved into a distributor of electrical appliances, besides Hi Fi products. The Hi Fi Department is managed by Tony Kung, the elder son of Mr. Kung. The Electrical Appliances Department, which distributes Braun, DeLonghi, Mitsubishi (water purifiers), Bionaire and Hoover brands of electrical appliances, is managed by Andrew Kung, the younger son of Mr. Kung.

The head office and showroom (for products display, demonstration and sales) of ASC is located at St. George’s Building, Central. Besides, ASC has another retail outlet, Sight and Sound, situated at The Galleria, 9 Queen’s Road Central for sales of hi-end products.

ASC products are widely distributed through all major department stores, electrical chain stores and various authorized dealers in Hong Kong.

Due to the rapid growth of China market, ASC has also been aggressive in developing a distribution network in China, from Guangdong in the South to Beijing in the North, Shanghai in the East. By October 1997, ASC has participated the Hi Fi exhibitions in Shanghai, Kunming, and Guangzhou, and more to come in Chengdu, Hong Kong, Beijing, and Guangzhou.

Major brands distributed by ASC:

Acoustic Research (AR)
Audio Alchemy


Major media – Hi Fi magazines in Hong Kong and China

Hong Kong:

Audio Techniques
Hi Fi Review
Sonic Review
Stereo Sound
Journey To Sound
Hi Vi
Audio Land
Hi Vi Land
Absolute Hi Vi


Super AV
Global Top Sound & Image
AV World
Extreme AV Review
High Fidelity